SICURA – SQUARED – BOX & BROCHURE

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SICURA WATCHES  

SICURA – SQUARED – BOX & BROCHURE

Sicura

– Montres Sicura S.A. Grenchen

– Sicura Uhren A.G. Grenchen

– Sicura Watch Company Ltd. Grenchen

Sorna y Sicura eran marcas gemelas, ambas conectadas a Ernest Schneider, siendo Sicura la Mayor (con origenes que se remontan a finales de los años 30), ya que era la marca familiar,y por tanto mas antigua (1938) , y Sorna la hermanita pequeña que compartia movimientos y algunos diseños e innovaciones.

Debido a  que su fundador, Ernest Schneider, era piloto, fabricante de relojes  y especialista en microelectrónica, (Sin duda un tipo Polifacetico como el solo), Schneider se saco de la manga muchos modelos diferentes fabricados con diferentes propósitos.

Había relojes técnicos como piezas con horas de saltantes, relojes solares, modelos multiusos, y muchos relojes con cronógrafo y otras funciones (Algunas disparatadas,Porque negarlo), tales como modelos con navaja suiza incluida, modelos con luz, y Cronografos variopintos, e incluso world timers (relojes que miden el de tiempo de todo el mundo).

Si bien Schneider era muy dado a copiarlo todo,
en sicura descubriremos que algunos de sus diseños y avances technologicos fueron inusitados para la epoca

Sus relojes apesar de que algunos modelos eran de una calidad baja o como mucho  pasable, eran muy populares en su día sin embargo, puesto que eran baratos, y se mantenian con el ritmo de la última moda en relojes de diseño de la época.

Schneider A pesar de ello, dejó de manufacturar relojes bajo la marca sicura a finales de 1979, y aunque mantuvo la relación con (sorna) durante 3 años mas, ambas terminaron por cerrar, para dedicarse al 100% al nuevo proyecto que habia adquirido un par de años antes… Breitling.

«En 1979, la firma Breitling  Quebró. Las ofertas de bajo precio procedentes de Extremo Oriente, la guerra de precios del cuarzo,un franco suizo inflado, el creciente cambio de tendencia hacia los LCD y los relojes electrónicos por parte del Gran público, y, finalmente, la enfermedad de Willy Breitling, son las razones básicas que le causaron el cierre de su empresa.

A pesar de ello, Willy Breitling quería mantener el nombre de su famosa firma viva y buscado una solución práctica encontro un salvador que vino al rescate de Breitling en la persona de Ernest Schneider. él estaba convencido de que la marca Breitling valía la pena el esfuerzo de inversion,Y compro la firma adquiriendo todos sus derechos ya que Breitling siempre había sido sinónimo de calidad excelente y tenía el potencial para seguir haciéndolo.

Después de Mucho pensarlo, Ernest decidió que para sacar todo adelante, tendria que renunciar a su propia marca, y decidio fusionar Sicura con breitling, debido al  mayor potencial comercial de Breitling.

Algunos de los relojes que Breitling produjo después de 1979 comparten características similares con relojes SICURA de la misma época y por lo tanto eran la misma cosa.

Estos tres modelos coexistentes fueron los cronógrafos  Júpiter, Marte y Plutón. 

Por esta razón, a menudo los vendedores de relojes vintage están reclamando siempre que la marca Sicura está vinculada a Breitling, si, durante un tiempo fuerona la misma cosa, pero en realidad se trata de dos marcas de relojes diferentes, bajo la dirección de la misma persona, y en diferentes períodos de tiempo. »

El catalogo de sicura era muy extenso,

en la galeria hemos comentado los Modelos mas importantes,

pero por si se me olvida alguno, Aqui os dejo un Catalogo original de 1975 con todos sus modelos de aquella temporada.

UK Brochure 1975

SICURA SQUARED

Schneider fue uno de los maximos responsables en popularizar los relojes jump hours u horas saltantes,

que, que nadie los hace cuadrados?..pues yo si, y ademas Unisex..

Estos modelos con caja rectangular marcaron tendencia
y son apreciados por coleccionistas.

en dial azul y en dorado

Sicura Regal Chrome Ref 903143

Sicura Regal Gold plated Ref 903293

Notad el grueso del cristal.

Los Cristales elevados y extremedamente gruesos eran una caracteristica Típica en los Sicura Squared

Ahora, algunos modelos lady/unisex de caja Cuadrada apaisada caracteristicos de Sicura…

Sicura Orchidee Chrome Ref 992133

Sicura Orchidee Gold Ref 992293

Sicura Discotime Series

Sicura Bridgette Series

Que…rizamos el rizo y una version «normal» tambien?

oido cocina…

Sicura Greco Series

EL SICURA ROBOT

Este jump hours squared

tipo robot también fue muy popular.

En cromado y dorado (epoca dorada los 70, valga la redundancia, para los relojes Dorados)

os suena esta tendencia?..

El movimiento, el usual ebauches Firmado de 17 rubies

Este reloj fue encontrado y vendido por Irhomdeys en Indonesia

http://irhomdeys.blogspot.com/

THE BOX

Para completar la entrada, los relojes sicura venian en una bonita caja con el logo del avion serigrafiado

si os encontrais un *Nos* por ahí, esta es la pinta que debe tener

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SICURA

– Montres Sicura S.A. Grenchen

– Sicura Uhren A.G. Grenchen

– Sicura Watch Company Ltd. Grenchen

Sicura &  Sorna  brands were like twins & both brands Somewhat connected to Ernest Schneider, Sicura being the Major (with origins dating back to late 30), since the brand was familiar, and therefore the oldest (1938).

And Sorna like the little sister who shared movements and some designs and innovations.

Sicura was a brand Most popular in the 1960’s and 1970’s. Its founder, Ernest Schneider, was a pilot, watch manufacturer and microelectronics specialist all rolled into one, many different models made with different purposes were made.

There were technical watches like jump-hour pieces, solar powered models, and many watches with chronograph and other functions—(some crazy, How to deny it), such as Multipurpose watches with A Swiss army knife incoporated, and including models with  light, such as world-time models.

Whilst Schneider was very prone to back everything up, and copied other brands solutions
in this blog we will discover that some of his designs and advances were the technological peak of the moment

…or at least they were quite unusual for the time.

His Watches despite the fact that some models were of very poor quality or passable at best,

however were very popular back in the day, since they were cheap, and kept pace with the latest fashion in designer watches at the time.

Schneider, stopped manufacturing watches under the brand sicura in late 1979, and although looks he somehow maintained a relationship with (sorna) for 3 more years, both ended up closing the doors to 100% devoted Schneider to the new project he had acquired a couple of years ago … Breitling.

«In 1979 the Breitling firm went bankrupt & closed.

Low-priced offerings from the Far East, the price war of quartz, a Swiss franc inflated, the increasing shift towards LCD and electronic watches by the Mass public, and Finally, Willy Breitling’s disease, are the basic reasons that caused the closure of his business.However, Willy Breitling wanted to keep the name alive and his famous signature worldwide Renown,

So he  sought a practical solution and found a Savior who came to the rescue of Breitling in the person of Ernest Schneider.

Schneider himself was convinced that the brand Breitling was worth the effort & the investment, and bought the company and acquired all their rights.

Ernest Schneider the took over the names of Breitling and Navitimer and thus had the right to go on using Breitling as the firm’s name Knowing  that Breitling had always been synonymous with excellent quality, and had the potential to continue doing so.

After much thought, Ernest decided that to take all along, would have to give up their own brand, and decided to merge with breitling Sicura, due to higher commercial potential of Breitling.

Some Breitling watches produced after 1979 , share similar characteristics with SICURA models from the same period  and thus were the same thing. These three models were coexisting chronographs, The Jupiter, Mars and Pluto.

For this reason, sellers often offer Sicura vintage watches as bretiling and are  always claiming that the brand is linked to Breitling Sicura..

Well…for a while, both were the same thing, but in reality they are two different watch brands, led by the same person, and at different periods of time.

The catalog  of sicura was veeery extensive..

in the gallery we have discussed the most important models already

but just in case if I miss any, here I leave you an original 1975 catalog with all models from that season.

SICURA SQUARED

Schneider was Mainly the man responsible for popularizing the jumping hours watches in the 70s,

what?,… that no one else makes them square? .. Well I do, and besides .. Unisex.

These models with rectangular box and extremely Raised Crystals
marked the tendency in the 70s, and are prized by collectors

For gents, ladys or Unisex models

in blue and gold dials, youve got several  examples in this gallery,
jump hours or normal on squared case.

THE  SICURA  ROBOT  TYPE

This particular Model was also very popular.
Either in Chrome or Gold, the case resembles somewhat a robot face

The Movement, usually 17 jewell Signed ebauches.

Ahh…(golden age  the 70s,… despite the redundancy, for Gold plated watches…this trend sounds familiar to you? ..)

I am sure you have seen lately gold toned waches coming back again as a trend

The gold squared watch featured was found and sold in Indonesia by Irhomdeys

http://irhomdeys.blogspot.com/

THE BOX

Also featured and To complete the entry,

Watches from Sicura were usually coming in a nice box with the logo screen printed on the front

with of course…yes youve guessed it,…its a plane bellow…

so if you find yourself a  New Old Stock Sicura out there,
this is the look that its case must have.